What’s your story?

Jo Matthews freelance copywriter, communications consultant and coach

I’m a copywriter, communications consultant and coach. I help organisations and individuals to tell their stories in creative and empowering ways.

WHAT I OFFER

  • I have twenty years of experience across campaign, brand communications and digital copywriting as well as speech, editorial and academic writing. I specialise in helping clients to find their unique tone of voice.

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  • Creating clear and compelling strategies from disparate information is one of my strengths. I have a wealth of both public and private sector experience and have worked on a range of conscious marketing projects. 

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  • I am a certified coach and work with individuals at cross-roads in their lives and careers, encouraging them to rewrite their narratives in empowering ways. I also run team-building and storytelling workshops.

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UEFA

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Uber

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Booking.com

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Converse

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International Olympics Committee

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UNIQLO

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Nike

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Tommy Hilfiger

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IKEA

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Bugaboo

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INTERSPORT

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Rimmel

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Cartier

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TOMS

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Oxfam

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Insight Timer

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Nikon

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Monsoon

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tonies ®

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COMME des GARÇONS

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ACCOR

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ASICS

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McArthurGlen

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UEFA 〜 Uber 〜 Booking.com 〜 Converse 〜 International Olympics Committee 〜 UNIQLO 〜 Nike 〜 Tommy Hilfiger 〜 IKEA 〜 Bugaboo 〜 INTERSPORT 〜 Rimmel 〜 Cartier 〜 TOMS 〜 Oxfam 〜 Insight Timer 〜 Nikon 〜 Monsoon 〜 tonies ® 〜 COMME des GARÇONS 〜 ACCOR 〜 ASICS 〜 McArthurGlen 〜

  • “Fast and efficient, Jo is a calm and elegant copywriter with an unexpectedly bold writing style. She has a unique talent to listen to and understand what you need, translating jumbled thoughts into remarkable creative concepts.”

    — Bugaboo // Copywriting

  • “Jo has a rare combination of skills - she is sharp, creative and hardworking. In our collaboration what set her apart was how she was able to turn vision into clear, actionable plans that in the end delivered real results.”

    — Booking.com // Consulting

  • “In just three months, Jo's guidance has brought about more positive change in multiple areas of my life – not just the one I initially sought help for – than I had achieved in years of trying on my own.”

    —Kirsty, Utrecht // 1:1 Coaching

ABOUT ME

Originally from Oxford (UK), I now live in Amsterdam, and work with clients across the world.

Jo Matthews Freelance Copywriter Amsterdam