I have twenty years of experience covering campaign copywriting, brand communications and digital copywriting as well as speech, editorial and academic writing. From full brand campaigns to social media posts, corporate speech writing to poems, targeted emails to strategic style and tone of voice guides, I’ve worked across a wide range of copywriting projects for an equally wide range of clients (and agencies). For several years I worked as Head of Copy for Nike EMEA, overseeing all content for a variety of their high-profile campaigns.

I particularly enjoy helping social impact clients to make their voices heard, whether this involves brand storytelling and marketing strategy, or global research and report writing. I have a Masters degree in International Development and trained with Accenture as a Sustainability Strategy consultant, building on my previous experience in private-sector CSR roles and volunteer work in Ecuador, India and Nepal.

Whether you’re an organisation or an individual, telling your own story in an authentic and accessible way enables you to shine (as you were meant to!) As well as copywriting, I run workshops for organisations on tone of voice, brand strategy, identity and storytelling. I’m also a Certified Professional Coach in Transformational Coaching with the International Coach Federation and am currently training in Corporate and Leadership Coaching with The Coaching Academy. You can read more about my coaching here.