COPYWRITING & BRAND STRATEGY

I help brands and organisations to tell their stories clearly, creatively and with purpose.

Jo Matthews freelance copywriter and content designer Amterdam

I’m a native English freelance copywriter and brand strategist based in Amsterdam, working with clients internationally.

Selected Clients

ACCOR, ASICS, Booking.com, Bugaboo, Converse, Cartier, IKEA, INTERSPORT, Nike, Nikon, Rimmel, Tommy Hilfiger, Uber, UEFA, UNIQLO

I have over twenty years of experience across campaign copywriting, brand communications, UX and content design, as well as speech, editorial and academic writing. For several years I was Head of Copy for Nike EMEA, overseeing content for a range of high-profile campaigns.

Copywriting
& Content Design

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Brand Strategy
& Consulting

I help organisations clarify their brand identity and tone of voice, and create communication strategies that are clear, impactful and audience-centred. I also specialise in sustainability and conscious marketing, supporting organisations to communicate their purpose and impact in ways that build trust and long-term credibility.

A woman wearing a burnt orange hijab, grey oversized sweatshirt, and matching burnt orange pants standing with her hand in her pocket over a lavender background. Text on the image reads 'I stand for equality' with 'equality' in bold black font on a blue brushstroke.
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Selected Work

Client Feedback

  • "Jo is a brilliant strategic thinker who supports us on our most high-profile projects. She delivers pitch-perfect copy and content strategies, while the tone of voice workshops she runs for our clients showcase her outstanding communication skills."

    —Touchline

  • “Jo has a rare combination of skills - she is sharp, creative and hardworking. In our collaboration what set her apart was how she was able to turn vision into clear, actionable plans that in the end delivered real results.”

    — Booking.com

  • “Fast and efficient, Jo is a calm and elegant copywriter with an unexpectedly bold writing style. She has a unique talent to listen to and understand what you need, translating jumbled thoughts into remarkable creative concepts.”

    — Bugaboo

  • “Jo is one of the best writers I have ever worked with. Always friendly and engaged, she has a can-do attitude and is able to handle all types of copy requests – from snappy titles to in-depth trend analysis – with confidence, ease and positivity.”

    - STYLUS

  • “On first contact with Jo I already felt confident we would receive a good result. And indeed, we received creative and appealing content which matched perfectly with our expectation.”

    — INTERSPORT

  • "We have commissioned Jo on many occasions for requirements from ideas development, to project management and copywriting. I couldn’t recommend anyone more highly - her work ethic, attention to detail and people skills are second to none."

    —City Academy