Copywriting & Communications

I have twenty years of experience covering campaign copywriting, brand communications and digital copywriting as well as speech, editorial and academic writing. 

From full brand campaigns to in-app copy, corporate speech writing to annual reports, targeted emails to strategic tone of voice guides, I’ve worked across a wide range of copywriting projects for an equally wide range of clients and agencies. For several years I was Head of Copy for Nike EMEA, overseeing all content for a variety of their high-profile campaigns.

Nike Jo Matthews Copywriter
Bugaboo Jo Matthews Copywriter
Nike Jo Matthews Copywriter
Converse Jo Matthews Copywriter
Nike Jo Matthews Copywriter
Nike Jo Matthews Copywriter
Nike Jo Matthews Copywriter
Nike Run Club Jo Matthews Copywriter
Nike Jo Matthews Copywriter
Nike Campaign Jo Matthews Copywriter
Editorial McArthurGlen Jo Matthews Copywriter
Converse Digital Copywriting Jo Matthews Copywriter
Nike Campaign Jo Matthews Copywriter
Converse Digital Jo Matthews Copywriter
Bugaboo Jo Matthews Copywriter
Nike App Jo Matthews Copywriter
Nike Out of Home Advertising Copywriting Jo Matthews Copywriter
Bugaboo Jo Matthews Marketing Copywriter
Converse Copywriting Jo Matthews Copywriter
Nikon Campaign Copywriting Jo Matthews Copywriter
Converse Campaign Jo Matthews Copywriter
INTERSPORT Jo Matthews Copywriter
INTERSPORT Script copywriting Jo Matthews Copywriter
UNIQLO Jo Matthews Copywriting
Nike Jo Matthews Copywriting
Nike Run Club Jo Matthews Copywriting
Nike Campaign Copywriting Jo Matthews Copywriter
Bugaboo Out of Home Advertising Copywriting Jo Matthews Copywriter
Amsterdam Copywriter Bugaboo Jo Matthews Copywriter
Jo Matthews Amsterdam Copywriter Out of Home and Advertising Copywriting
Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam
Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam
UNIQLO script writing Jo Matthews Copywriter Amsterdam
Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam
Nike Digital Copywriting Jo Matthews Copywriter Amsterdam
Nike Campaign Copywriter Nike Copywriting Amsterdam
Converse Campaign Copywriting Jo Matthews Copywriter
INTERSPORT Campaign Copywriting Jo Matthews Copywriter Amsterdam
Jo Matthews Copywriter Amsterdam McArthurGlen
Nike App Copy Jo Matthews Copywriter Amsterdam
Nike Campaign Copywriting Amsterdam Jo Matthews Copywriter Amsterdam
Nikon Campaign Copywriting Amsterdam Jo Matthews Copywriter Amsterdam
Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam
INTERSPORT Jo Matthews Copywriter Amsterdam
Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam
Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam
ACCOR Campaign Copywriting Jo Matthews Copywriter Amsterdam
McArthurGlen Out of Home Copywriting Jo Matthews Copywriter Amsterdam
Nike campaign copywriting Jo Matthews Copywriter Amsterdam

  • “Jo is always willing to get involved, share her point of view and deliver high-quality work on time. She is reliable, professional, and a joy to work with.”

    — Converse

  • “Jo is one of the best writers I have ever worked with. Always friendly and engaged, she has a can-do attitude and is able to handle all types of copy requests – from snappy titles to in-depth trend analysis – with confidence, ease and positivity.”

    — STYLUS

  • “On first contact with Jo I already felt confident we would receive a good result. And indeed, we received creative and appealing content which matched perfectly with our expectation.”

    — INTERSPORT

  • "Fast and efficient, Jo is a calm and elegant copywriter with an unexpectedly bold writing style. She has a unique talent to listen to and understand what you need, translating jumbled thoughts into remarkable creative concepts.”

    — Bugaboo

  • "Jo has worked with me on key copywriting projects, developing strong seasonal editorial copy for direct marketing. She is highly creative, passionate, proactive - but most of all genuine."

    — VCCP

Copywriting Clients

& Other Stories, ACCOR, ASICS, Aquascutum, Barclays, Booking.com, Bugaboo, Canyon, Cartier, City Academy, Club Monaco, COMME des GARÇONS, Converse, eBay, The European Club Association, G-STAR, International Olympics Committee, InterContinental Hotel Group, IKEA, INTERSPORT, LeasePlan, McArthurGlen, Nike, Nikon, Rimmel, Selfridges, STYLUS, Tommy Hilfiger, tonies®, Uber, UNIQLO

Agencies: Anomaly, DARE Digital, Harriman Steel, MCI, Oliver, Rōnin, ...,staat, touchline, VCCP London