Consulting & Brand Strategy

Before you tell your story, you’ve got to know who you are and what you stand for. Whether that means revisiting your mission, vision and values, designing a compelling campaign for a new product or service, or creating a communications strategy that will better engage your audience, I can help you find your voice.

  • "Jo's ability to connect strategy with execution had a significant positive effect on my team's success. This is why I would recommend her without any hesitation for any project that requires smart thinking and reliable delivery."

    — Booking.com

  • "Jo combines the rare qualities of being a great accomplisher, having attention to detail while being able to bring strategic vision and business maturity. She is one of the most talented and personable people I have worked with in my career."

    — Barclays

  • "We have commissioned Jo on many occasions for requirements from ideas development, to project management and copywriting. I couldn’t recommend anyone more highly - her work ethic, attention to detail and people skills are second to none."

    — City Academy

  • "Jo created a strategic playbook for our digital communication channels. Her ability to quickly understand our needs and work out the nuances was remarkable. Highly recommend working with her."

    — Booking.com

  • "Jo is a brilliant strategic thinker who supports us on our most high-profile projects. She delivers pitch-perfect copy and content strategies, while the tone of voice workshops she runs for our clients showcase her outstanding communication skills."

    — Touchline

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Conscious Marketing

I particularly enjoy helping social impact clients to make their voices heard. I have a Masters degree in International Development and trained with Accenture as a Sustainability Strategy consultant, building on my previous experience in private-sector Corporate Responsibility roles.

Brand & Storytelling Workshops

I also run workshops for organisations on brand strategy, identity and storytelling. I’ve developed tone of voice and style guides for clients such as Nike, Booking.com, Cartier and Athlete365, and many others. If it’s team-building sessions you’re looking for, you can look at my coaching offerings.

  • “Jo delivered a superb and inspiring copywriting workshop to our team that resulted in a shared understanding of brand style and tone. Jo’s workshop was clear, simple and inspired real change immediately.”

    — City Academy

  • "Jo organised impactful workshops across teams, driving buy-in and long-lasting impact. Her proactive nature and clear communication style make her a real pleasure to work with."

    — Booking.com

  • "The course served as a fantastic reminder of some of the key aspects of business writing. Jo had a very relaxed and approachable style which made the course comfortable and fun."

    — Participant, ‘Writing for Business’ workshop

Consultancy & Brand Strategy Clients

Accenture, Accenture Development Partnerships, ACCOR, AMREF, Athlete365, Barclays, Booking.com, Cartier Philanthropy, Cartier Women’s Initiative, City Academy, FairPhone, Grand Designs, GSK, Humanitarian Practice Network, IDH Sustainable Trade Initiative, Insight Timer, International Olympics Committee, Mandali, Monsoon, OECD, Oxfam, Planet Care, Stahl, The British Council, The Eden Project, The National Theatre, The Social Investment Consultancy, The Plastic Soup Foundation, TOMS, WWF